The Tried and Tested Standard of Designing a Logo in the Fashion Industry

“What you are wearing tells a lot about how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.”

—Miuccia Prada

Impact of Fashion on Our Lives

Every single aspect of our life is influenced by fashion. No matter how much we try to claim that society does not define our choices, but at the end of the day, the standardizations set by society does affect us all. The society sets its standards by shadowing the latest trend of its time.

Fashion holds a significant impact on our thoughts, our dressing, our choices of dine-in places, our health, and our overall lifestyle, including how we speak, how we walk, how we wear our hair, the furniture we choose, and about everything, we do in our life.

However, some of us follow all this Haute Couture culture consciously while others follow it subconsciously. Nevertheless, the basic idea behind staying updated with the latest fashion trend is all about maintaining a good impression on the society.  We are all slaves to fashion, and we cannot ignore it.

Fashion Peaks & Valleys

“Fashion is a fragment of the daily air, and it changes all the time, with all the events. You can even see the forthcoming of a revolution in clothes. You can see and feel everything in clothes.”

—Diana Vreeland

Fashion is always changing; what’s IN today may not be among the hottest fashion trends tomorrow! But people always remember the trends which are capable of leaving a lifetime impression on them. Just as good fashion sense creates a whole comprehensive personality of a person in front of others. Similarly, iconic logo designs have the ability to create an extraordinary impact related to the nature of any brand onto its customers. And if the brand is related to fashion, one can only imagine how crazy Fashionistas are going to be after vivid and iconic fashion logo designs.

Logo Designing

“Style is a means to say who you are without having to speak.”

—Rachel Zoe

An iconic logo design always makes an impression on its targeted audience. It has the switch to charm or deter customers. With the proper usage of Hue, shades, and typography, modern and creative logo designs can pull in a massive number of audiences to your fashion brand. Think of the luxurious brands like Gucci, Off-white, Prada, Valentino, and Stone Island. All of them have unique but elegant logo designs that have a seamless magnetic power, which grabs people’s attention in their direction even among the crowd of hundreds of brands!

In order to sketch an excellent fashion logo design that will have the potential to seize the audience’s attention within just a single glance, here we have a list of some standardizations that are guaranteed to help you in the long run. These standards are tried and tested for the fashion industry logo designing. Read it out now, and you’ll thank us later!

The Standards of Designing “A” Logo in the Fashion Industry

1. The Logo Design Must Reflect Brand Personality

“A brand is the set of expectations, stories, reminiscences, and relationships that, taken together, account for a consumer’s decision to pick one product or service over another.”

– Seth Godin

First and foremost step, the logo design must reflect the personality of your fashion brand. If your clothing line is based on women’s and kids’ clothing and fashion accessories, then your logo must reflect this personality. Failing to achieve this goal will not just fail to connect your brand with the right audience. Eventually, it will lower your sales rate too. This is the reason why it is always recommended to hire PROFESSIONAL LOGO DESIGNERS that can fabricate perfect iconic logo designs for your fashion brand. It may cost you a little more than your planned budget; the results will be worth it!

2. The Logo Design Must Reflect A Professional Sense

Your logo design must be giving out a whole vibe of trustworthiness and professionalism. Make sure that the logo is reflecting your brand in a unique as well as an honest way. If a brand cannot have a promising logo design, it can never convince consumers to buy its products. Think of it like this; why will you purchase a product from a brand that fails to show quality in its logo. If the logo itself is giving the unprofessional sense, then the quality of the product must also be a fail.

3. Avoid Heavy Detailing

Simple logos always stand out and are recognized faster as compared to the complex ones. Well defined, bold lines and simple fonts bring to light better than the thin ones. The simplicity and neatness attract people more than complicated ones.

Though a logo must look simple, but simplicity does not mean you cannot craft a unique and creative logo design. It’s hard to show creativity by staying in the borders of simplicity. You can always go out of the box and feature something unexpected or unique without animating overdrawing. The best example of a simple logo is McDonald’s. Those who have traveled by a McDonald’s outlet with a hungry stomach will know how powerful a clean and simple logo can be.

4. The Best Logos Work in One-Color Printing

The best logo design works well in black and white or one-color printing. If a logo fails to look good in black and white, bet it, it will not look good it any other color! Nevertheless, a plus point is that it will save you from colored printing as well.

5. Always Consider the Size

Fashion industry logo designs appear in various sizes. They will be blown up on a billboard and depicted as a tiny icon on the mobile devices or websites. So, a logo needs to look perfect in any size.

6. Remember that Color is the Key

“The most important thing to remember is you must know your audience.”

– Lewis Howes

Color is the main factor that plays with the audience’s psychology. It can provoke emotions like the Coca-Cola company uses red to create excitement. Or it can relax mood like LinkedIn. So, make sure you choose the right color to invoke sentiments of the right targeted audience. Go for bold colors for female, sober colors like black, dark brown, etc., for men — light colors for old aged ones, and bright colors for kids.

7. Always Be Original

Think of a logo design that does not look like the other fashion brands. Make sure it goes with the Prêt-à-porter trend, but at the same time, it must instill uniqueness. To stand out. If you think that your logo design matches too much with another logo, know that it is the time to start over. People must associate your logo with your brand only, not confuse it with the competitor’s brand. Use your creativity to come up with something outside of the box.

8. Being Memorable Is the Must

Along with the feature of standing out, a logo design must be something that people can easily remember. The best logo designs are the one which can be recognized in the crowd of several brands. We advise you to stick to a simple picture or design that can be easily be recalled.

9. Choose Fonts Wisely

Usually, brands do not think about this one much. If you plan to use words in your logo designing, know that the font choice is essential. The choice of font says a lot about what you are trying to say in words. It describes your brand personality, shows how professional you are as a company, and how much you care about your audience. So, take your time but come up with something creative and decent.

10. Make A Good Presentation

Last but not the least, once your logo design is ready to go off the rack, always remember to present your logo designs to your client in the best manner possible. Usually, the PDF format works the best. To envisage the brand identity, you can show the logo within context. It will help the client to visualize it more clearly. Prepare a high-quality presentation; it is the most effective way to get your clients to approve your designs.

“A real brand is a gateway to true work. They know you are here to achieve something – to create something or to help others in one way or another. The question arises, how to set up your life and work so that you can accomplish this goal? The answer to this lies in your brand. When you fashion a compelling brand, you charm people who want the promise of your brand – which you deliver.”

– Dave Buck

Be a fashionista and get ready to rock the Fashion Industry with your logo design!

Now that you are finally aware of all the standardizations of a fashion industry logo designing. Believe us, following them is going to help you gain a vast client base. Finally, you are all ready to knock off all your competitors and hit the market with your classic and trendiest logo designs.

To get the best iconic logos designed by professional logo designers, go to UptownLogoDesign page and check their affordable logo design packages right now!

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